Target Wayfinding Icons
I designed a full system of icons for Target’s way-finding signage... simple, intuitive symbols that help millions of shoppers navigate seamlessly every day. From grocery runs to toy hunts, each icon was crafted to feel unmistakably “Target” while staying universally clear at a glance. It’s always a thrill designing visuals that guide, inform, and elevate the in-store experience. These icons below are some of my favorites.
If you’re ready to bring clarity and consistency to your own brand environment, let's connect!
(Creative Directors: Sherwin Schwartzrock, Target in-house team)
