SEARS DIE HARD BRAND EXTENTION
Built tough. Designed tougher.
I designed the branding and poster campaign for Sears’ DieHard utilitarian wearables, a line made for people who work hard and don’t quit. The creative direction leaned into grit, strength, and American durability... bold typography, rugged textures, and photography that captures real, hands-on endurance.
I designed the branding and poster campaign for Sears’ DieHard utilitarian wearables, a line made for people who work hard and don’t quit. The creative direction leaned into grit, strength, and American durability... bold typography, rugged textures, and photography that captures real, hands-on endurance.
It’s not just apparel, it’s attitude you can wear.
Need branding that packs the same power and perseverance as your product? Let’s build something that works as hard as you do.
(Art Direction: Brian Collins)
