![](https://cdn.myportfolio.com/6f2aec59c6d391e0cc5ee45ded41431c/b6c3aa5f441997ef7a831eea_rw_1920.jpg?h=ece087c919f19e5fe9501cda2afb5761)
![](https://cdn.myportfolio.com/6f2aec59c6d391e0cc5ee45ded41431c/359ff83d5244e7384f9884cc_rw_1200.jpg?h=815c47a16f4de45e13552201d6ec7129)
![](https://cdn.myportfolio.com/6f2aec59c6d391e0cc5ee45ded41431c/514c574cb7ddce59adee2d06_rw_1920.jpg?h=751e8a48d825dc49c987b9e21d1607a8)
![](https://cdn.myportfolio.com/6f2aec59c6d391e0cc5ee45ded41431c/4a8633c737fdbd50adf2f4bd_rw_1920.jpg?h=6a54b1270dbcd1c8e5641259a463cee0)
Even though I live in Arizona, I generally don't design or illustrate anything you might call "country western." However, the client was very happy with the visuals I came up with. The success of this project might have come from bringing a fresh conceptual perspective to the table. (Ironically this logo & branding project was commissioned by an art director working in Wisconsin... go figure).