Pepsi Fuelosophy Logo & Bottle

Fuelosophy is a new healthy high protein energy beverage that gives you sustained energy to help you get through your day smoothly. Unlike the empty calories and caffeine you find in coffee, Fuelosophy has high quality proteins, slow release carbohydrates and B vitamins. It’s the “Just Right” snack - not too heavy, not too light. It’s not too engineered, not too organic. Not too viscous, not too watery. It’s not too tart and not too sweet. Fuelosophy is a line of beverages which is positive, lighthearted, witty, smart, in the know, thoughtful, inspiring, passionate and confident. These comps are proposed logo and bottling concepts I designed and presented to Pepsi and TBD-SF, hoping to cut through all the clutter in this beverage category.