LEVI'S BARRIER TECH TAGS & ICONS
I wrapped a seriously fun challenge with Ogilvy in NYC… designing hang tags and iconography for a futuristic, post-apocalyptic line of Levi’s clothing built to withstand radiation, explosions, hail, fire…you name it.
The goal? Create tags and symbols that feel futuristic, tactical, and fashionable, whether you’re in a lab, a wasteland, or anywhere in between. I leaned into space-age industrial design, hazard cues, and future-tech styling making this system one of the most unique branding projects I’ve taken on.
If you need icons, branding, or packaging that that elevates your product line, let’s talk.
(Art Direction: Brian Collins)
