PEPSI MAX LABEL DESIGN
Pepsi set out to create a zero-calorie drink with full-throttle flavor, and I helped bring that vision to life. I designed bottle labels with rugged textures, bold contrast, and dynamic typography to appeal to a more masculine market. The design embodies strength, energy, and attitude.
Want your packaging to make the same impact on shelves? Let’s crack your problem together.
(Art Direction: Joel Templin, Gaby Brink)
